The company made the marketing process simple (Ireland, Hoskisson and Hitt, 2008). People: People or employees are the mirror of organizational culture. It has around 450 stores within the US. awesome. How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? Leake, W., Vaccarello, L and Ginty, M. (2012) Complete B2B Online Marketing. Sharpe. (Chulkov,2014), discuss the danger of wrong pricing and price variation technique. (2008) Understanding Business Strategy: Concepts and Cases. Pham-Gia, K. (2009) Marketing Strategy of Sony for Portable Audio Device Business. https://www.linkedin.com/in/idlerahim/ En effet, nous ne voyons pas un iPhone adapté au marché Pakistanais et un autr… Size Of The Market:- In marketing for business, the size of the market is small including few thousand business customers. So, Apple is considered as leaders in the field of technology. Commenti. View our Apple case study presentation slides Get our Brand Toolkit Our most comprehensive package includes over 100 PowerPoint slides for a brand plan presentation, brand plan on-a-page, brand strategy roadmap, business review, brand positioning presentation, creative brief, mini brief, brand concept, brand credo, and brand story Case Study on How Apple built s $1 Trillion company via excellent brand and marketing strategy over 40+ Years. Università. Strategy Organization and Marketing (01QGHPH) Anno Accademico. Schneiders, S. (2011) Apple’s Secret Of Success – Traditional Marketing Vs. Cult Marketing. In captive pricing, products would be sold at low cost but profits could be gained through application in Apple store. Attractiveness:- In present, Apple has controlled 42% of high end smartphone market through its product line ‘iPhone” series. (2004) International Marketing: Analysis and Strategy. Promotion:- For promoting the product in demographic segment, company should use advertising through broadcasting and print media, online marketing, public relations, direct marketing and internet marketing. Available at: https://www.apple.com/ [Accessed 27 July, 2013]. Doole, I and Lowe, R. (2008) International Marketing Strategy: Analysis, Development and Implementation. Apart from this, differences in marketing of products and services for customers and business organizations will be examined. China is suitable market for its iPhone due to largest mobile phone market. Domestic and international marketing have same fundamental marketing principles. iPhone apart from the competition in the wireless-phone market. In contrast, marketing for business organizations, company should involve in meetings with the buyers before sales contract. Abdul Rahim. In marketing for business, small budgets are required for promoting the products (Miller, 2012). For Apple, the basic principles of marketing remain same but the marketing mixes can be changed when moves to target businesses rather than consumers. Apple ID, used in conjunction with Apple’s rich ecosystem of products, is the core of Amazon’s CRM strategy – and, ergo, its wild and ongoing success. Apple Inc. uses product orientation marketing strategy by focusing on product quality. Company should target on western countries also due to its modern and advanced culture that supports the features of iPhone. Now customize the name of a clipboard to store your clips. Further, currency exchange rate is volatile that influence the marketing and business decisions of the company. Company interacts with customers through advertisement, sales people and promotional campaign. ON Company should provide in-depth information about the product because business customers are information seekers. Apple parlayed the strong reputation of the Apple brand and the iPod’s success to enter a lucrative cell-phone market, a step that may ward off a potential threat to Apple as other companies introduce devices that have strong music-storing and playback capabilities. The views and opinions of peers and family members influence the decision making process of buyers regarding the smartphones. C’est en fait une segmentation internationale(Comme Mc Do par exemple via son Mc Arabia ou ses produits Hallal). Journal of marketing management, 2(3), p. 301-335. For example, PepsiCo gives sponsorships in cricket world cup and other sports events. If you are looking for any case study assignment help related to any organization or area, then you can opt for the case study assignment help services offered by StudentsAssignmentHelp.com, which offers all kinds of assignment help services like, essay help, dissertation writing service, do my homework, do my assignment, essay writing help etc. Clipping is a handy way to collect important slides you want to go back to later. Buyer Behavior:- In consumer marketing, emotion plays important role while in marketing for businesses, emotions are less important. Initial reading is to get a rough idea of what information is provided for the analyses. In micro environment, suppliers, competitors, employees and SWOT analysis have analyzed. Size:- Company has 51% shares of overall phone profits with contributing 22% in overall sales. HIDE THIS PAPER GRAB THE BEST PAPER 94% of users find it useful. South Africa: Pearson Education Inc. Housden, M. (2010) Marketing Information and Research. Company would use mass media advertising through issuing advertisement in TV, Magazines and newspapers (Mohr, 2011). In domestic marketing, marketing strategies are developed to attract and influence customers within the boundaries of a local country (Brady, 2010). USA: Routledge. In the recent past the company ventured the market for electronics and this strategy has led to the development of products such as the iPhone, iPod and other electronic products. The competitors and their products influence the marketing decisions of Apple and its ability to sustain competitive advantage for long time (Lamb, Hair and McDaniel, 2011). Students Assignment Help rated 4.9/5 based on 18000+ customer reviews. The company has no control over various issues of the country such as terrorism, political uncertainties and health issues that affect the marketing decisions of the company (Schneiders, 2011). For this paper, Apple is selected and marketing strategy and tactics used for marketing mix are described. Case Study 2 Apple's Winning Marketing Strategy by Hamzah Alias. Product:- For high income level and corporate users, company should provide Mac OSX applications, wireless network, record keeping facility and instant mail services. So, there is marketing mix for Apple’s iPhone in new market “China”. Along with this, company should focus on youths who want smartphone for their high life style (Schneiders, 2011). Organization develops community for the welfare of public and positive brand image in the minds of people. In USA, company targets two segments like corporate users & high income level (demographic) and youths (psychographic) for its iPhones. In the USA, company has executed all opportunities of business, so, it wants to expand the business in foreign countries. So, Apple would face the challenge in global positioning to adjust its products with the specific demands of a country and sustain competitive advantage while maintaining global brand image and cost savings (Doole and Lowe, 2008). Tehrani, N (2008) Contemporary Marketing Mix for the Digital Era. Further, 4P’s of marketing and extended marketing mix of Apple iPhone have been analyzed. Take professional academic assistance & Get 100% Plagiarism free papers +44-755-536-9184 Order Now info@studentsassignmenthelp.com. Organizational communities are formal and informal related to family, incorporated associations, decision making structures and economic enterprises. In this report, marketing process and marketing strategy of Apple Inc. for its iPhone will be discussed. Kotler, P., Armstrong, G.M., Harris, L and Piercy, N. (2013) Principles of Marketing. For android handsets, there are 52% global sales that were only 25% in last year. Graham, H. (2008) Marketing Strategy And Competitive Positioning, 4/E. CASE STUDY So, company would hire and train its employees for proving effective customer service at Apple stores. Mohr, J. Apple is a strong brand that is popular for its innovation and technology advancement, so, company should not focus on technology for positioning iPhone (Schneiders, 2011). So, company can segment the market on the basis of this strategy. Apple iphone case study 1 Apple 's iPhone Launch: A Case Study in Effective Marketing Kyle Mickalowski, Augustana CollegeMark Mickelson, Augustana CollegeJaciel Keltgen, Augustana CollegeABSTRACT When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionaryiPhone five months hence, consumers waited with bated breath for a phone that would deliver all the features … Along with this, company uses simple, smart and environmental friendly packaging due to consumption of low packaging material. Ansoff Matrix: (Source: Kotler, Armstrong, Harris and Piercy, 2013) Above these strategies, market development strategy is suitable for Apple’s iPhone. But, Apple is the leader for innovation and improvement in their products (Housden, 2010). So, the marketing to business is different from marketing to customers. 1.Explain the importance of financial viability for an organisation, Situational Influences / Marketing Strategies / Customer Behavior Case Study Example, Multichannel Retaining Impact on Marketing Dynamics – Services and Retail Marketing Assignment Example, Nike and Adidas Like Retail Industry Sports Sector Companies SWOT Analysis Example, General Motors (Automobile Industry) : Strategic Marketing Essay Sample, Digital Marketing – Opportunities and Challenges to Organisations Essay Sample, Apple Inc : SWOT Analysis and the Porters Five Force Model Analysis Sample Report, Impact of Digital Media Marketing on Global Community Thesis Sample, Apple inc.’s Marketing Mix 4ps Case Study Solutions. In these meetings, they negotiate the prices, other terms and conditions and develop confidence and trust for each other (Leake, Vaccarello and Ginty, 2012). It provides different and innovative products to the customers according to their needs that can’t be satisfied with competitor’s products. Apple has segmented the market according to income level such as high income level, mid income level and low income level (Pham-Gia, 2009). After this, market segmentation, targeting and positioning strategy for Apple iPhone have been discussed. Not only is this targeted marketing done effectively, but it also engenders a sense of loyalty and familiarity with Apple’s brand and ethos. In the Market Development, Apple could use different marketing strategies in order to sell existing products/services to new markets and increase its profit. Marketing process has various elements such as value proposition, marketing mix(4 ps of marketing ) , segmentation, targeting and positioning. Apart from big touch display screen, WIFI and Bluetooth, company provides location based services. Stuck with a lot of homework assignments and feeling stressed ? See our Privacy Policy and User Agreement for details. Disclaimer: The Reference papers provided by the Students Assignment Help serve as model and sample papers for students and are not to be submitted as it is. In this, companies use same brand name and global themes to target customers in more than one country. Ireland, R. D., Hoskisson, R. E and Hitt, M. A. Earlier, the mobile phone market was ruled by companies like Nokia and Motorola, Apple took over the market when it launched ‘iPhone’ in 2007. Lecture notes - Apple Case Study Analysis - Strategy Organization and Marketing. Thus, Apple gains huge market share, large customer database and customer satisfaction in the form of benefits of marketing orientation. C’est pourquoi la communication se doit d’être différenciée. Apple launched a smartphone with the name of Apple iPhone that has touch screen feature instead of normal buttons. On the other hand, for youth and students, company should use promotional campaigns, special events such as sponsorship of teams and programs, sales promotional tools like coupons, discounts, contests as promotional tools. The marketing for businesses is more complex and lengthy process because it is based on logic while consumer marketing is based on emotions (Barschel, 2007). Company should promote this product as convenient device that is useful in communication, entertainment and internet access. Countries are very variable in stability of, so we should study each country case by case. To achieve this, company can expand in other geographical area. Tynan, A. This marketing strategy case study assignment help paper describes the element of marketing mix and their contribution for the development of organization. The demand and need for smartpones are increasing in present time for every people, so, this market has potential growth. Community: Community is a small social unit that has common values and beliefs. 2014/2015. (2011) Marketing of High-Technology Products and Innovations. Differentiation: It is related to the creating a superior customer value through differentiating the products and services from competitors. Competitors provide wide range of products with different features and price range that make difficult for the company to gain maximum market share in the mobile phone market. Recommendations:- In the product strategy, it is recommended that company should change in its strategy and allow cross sharing of iPhone operating system (iOS). Marketing plan For the growth and business expansion, there are four strategies available that are shown in below diagram. Level of involvement: Along with this, the needs of professionals and corporate people to keep in touch while travelling and outside the office, record and update information and do all functions of a computer in hand influence their buying decisions. These papers are intended to be used for reference and research purposes only. The business to business marketing is more expensive and time consuming as compared to business to customer marketing. South Africa: Pearson Education, Limited, Lamb, C. W., Hair, J. F. and McDaniel, C. D. (2011) Essentials of Marketing. Segmentation is helpful for the companies to serve in the global market with single product. Case study: Apple Inc. Apple Inc. is a company that specializes in the manufacture of computer software and computer hardware. Communication Methods:- The selling process for business customers is more complex and long as compared to customers. Marketing oriented company is committed for valuing customers and their needs. • Increase online availability of product and use third party logistics. So, with this product offering, company can sustain competitive advantage over the competitors. It can achieve that, either by expanding to other geographical areas or by looking for users with that will use the product in a different way. USA: Cengage Learning. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. USA: Now Publishers Inc. Brady, A. L (2010) Essentials of International Marketing. [4] … Case Study in Effective Marketing (Mickalowski, Mickelson, Keltgen, 2008) and the Economics of Apple iPhone: Price discrimination or pricing error? In macro environment, political, economical, social and technological environment of US have been discussed for Apple Inc. Suppliers Apple provides complex devices in the market and it has contracts with different suppliers such as Hitachi Global Storage Technologies, Seagate and Western Digital to make better negotiations and avoid shortage problems. Along with this, organizational analysis, market and industry analysis will be done with the help of suitable tools and techniques. Technology factors: The demand for consumer electronic products is volatile due to fast technological changes and tough competition in the market. This help us the know more about the customer awareness about the product and how to increase customer loyalty to the company On the other hand, firms go abroad to gain new opportunities and expand the market globally. Mertens Apple Case Study A. Description. • Increase the number of Apple stores and dealers in major cities of China. So, customers attract and pay for Apple’s products. Apple’s products are very popular, so, customers have low bargaining power. Some countries prevent to enter foreign firms in their country to reduce competition in local market and protect inefficient domestic firms (Doole and Lowe, 2008). Along with this, marketing for businesses is differ from marketing to customers because of few number of customers, large order size, high value of each customer, focuses on long relationship, complex & lengthy purchasing process and complex value proposition. Case Study on Apple’s Business Strategies Apple was founded by Steve Jobs and Stephen Wozniak in 1976; Apple Computers revolutionized the personal computer industry. Business organizations focus on product features that provide quality and productivity. It is more beneficial to take the help of local distribution companies to distribute the product in their countries. Company always focuses on the innovation and technology of their products (Bowman and Gatignon, 2010). Eventually, it has become a status symbol in the society across the world, due to its exceptionally high prices, making it affordable to the high class of the society. Initially, fast reading without taking notes and underlines should be done. It would help to earn premium profits and develop an image of quality and prestige. A business strategy is a deliberate plan that helps a business to achieve a long-term vision and mission by drafting a business model to execute that business strategy. However, at the core, Apple has figured out how to attract and retain customers, to generate an enormous amount of word of mouth and brand appeal, and to build a business model, channel structure, and moat that give it a powerful competitive advantage. Importing laws in the world with GATT are in favor of trading. Purchasing Process:- In business marketing, purchasing process is complex and it takes months to complete the process. 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