AirAsia Group Berhad and six other companies also recognized by IDC for excellence in their digital transformation (DX) efforts . MALAYSIA, September 27 th, 2019 – IDC announced today the Malaysia winners of the third IDC Digital Transformation Awards (DXa) 2019 and named AirAsia Group Berhad, the 2019 Digital Transformer for Malaysia.Now on its third year, IDC’s DX Awards honors the … AirAsia accelerates digital transformation with robotic process automation in partnership with JIFFY.ai. With the contactless kiosks, guests making their essential travel can print their boarding pass and baggage tag after checking-in online on airasia.com or through the mobile app, ensuring a full contactless check-in process. Inside AirAsia's digital transformation. Follow AirAsia on Facebook (AirAsia), Twitter (@AirAsia), Instagram (@airasia), YouTube (AirAsia), Weibo (@亚航之家) and WeChat (亚洲航空). Business process automation represents the next step forward in AirAsia Group’s ongoing digital transformation process across the organisation, which has been ongoing since 2016. Business process automation represents the next step forward in AirAsia Group’s ongoing digital transformation process across the organisation, which has been ongoing since 2016. “For us, most of our travel is regional so we hope that is the sweet spot there,” he said. AirAsia’s digital transformation and becoming a digital airline [1:00] – Why are AirAsia employees Allstars? With the closure of its operation in Japan and rumblings about selling its stake in India, AirAsia Group will have to renews its focus on core markets in Southeast Asia. SEPANG, 26 September 2019 - AirAsia has been named Digital Transformer of the Year for Malaysia at the IDC Digital Transformation Awards (DXa) 2019. CHRO Varun Bhatia breaks down how technology has impacted the organisation at all levels BY Nurhuda Syed 23 Jul 2019. AirAsia Digital president Aireen Omar said admissions to the academy, which was previously only available to AirAsia’s staff, is now open to the public and businesses. With Scan2Fly, AirAsia passengers can scan and upload their medical certificates during the online self … “Now that we are starting on this digital journey, I think we have a great data model that enables us to catch up with the incumbents.”, Fernandes argued that one of the airline’s competitive advantages is in its trove of data, including that siphoned from rewards programs and co-branded credit cards. “So when I started 19 years ago, I thought we had a great business model,” Fernandes said. That it accelerated the process during the global downturn in air travel is also not too surprising. As a result, AirAsia went completely ticketless and carried out online bookings via its website. Pioneering RPA projects are identified through AirAsia Group’s CEKAP framework, which is designed to facilitate innovation and promote efficiency internally. Fernandes touted the purported digital DNA of AirAsia, which he said was the first carrier in Asia to sell flight tickets online. Tan Sri Tony Fernandes, CEO of airasia group said: “Just as there were skeptics towards us as a low cost airline 19 years ago, there is an equal amount of pessimism towards our digital transformation today. AirAsia also aims to deliver … AirAsia has since embarked on a transformation journey to become more than just an airline, with the inclusion of hotels, holidays, activities and online shopping on airasia.com, integrated logistics through Teleport and digital financial services via BigPay. AirAsia Berhad (Malaysia) | Thai AirAsia Co. Ltd | PT Indonesia AirAsia | Philippines AirAsia Inc. | AirAsia X Berhad (Malaysia) | Thai AirAsia X Co.,Ltd  | AirAsia Japan Co., Ltd. | AirAsia (India) Limited. SEPANG, 13 AUGUST 2020 – AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai. “At AirAsia, we continuously seek to push the boundaries of innovation. From being the World’s Best Low-Cost Airline for the past 11 consecutive years, airasia has transformed into a leading all-in-one Asean digital travel and lifestyle super app, selling not just its own flight tickets but also those of other airlines. Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place. He countered that Amazon could make it in travel if it devoted ample resources to travel, but has too many other lucrative businesses to deal with. AirAsia said business process automation represents the next step forward in the group's ongoing digital transformation process across the organisation, which has been ongoing since 2016. “Everyone laughed at us. Now they are selling cloud space.”. The academy was launched by Malaysia’s Minister of Science, Technology and Innovation Khairy Jamaluddin, Secretary General of Ministry Science, Technology and Innovation Datuk Ir. While other airlines might use online travel agencies as a major means of distribution, AirAsia.com generates about 70 percent of the airline’s bookings, Fernandes said, adding that  AirAsia will market through its own channels. Asked whether there is a danger that AirAsia and AirAsia Digital won’t have the requisite focus, Fernandes said they operate as nearly independently run businesses so focus is not an issue. AirAsia is a leading travel and financial platform company in Asia Pacific. The award honours companies that have demonstrated success in projects where there is synergy between business and IT management disciplines, and that have delivered digitally-enabled products and services over a sustained period. Fernandes was reminded that Amazon has made several aborted attempts in entering travel, and that some businesses look easy to outsiders but don’t turn out that way. These procedures include contactless payment kiosks, enhanced features on the AirAsia mobile app and contactless kiosks in all operating airports across Malaysia, Thailand, Philippines, Indonesia, and Japan. Monday was a notable day for AirAsia. The robotic process automation (RBA) platform brings intelligent automation, intelligent document processing and analytics together in a single solution. Among departments identified to-date include AirAsia Global Shared Services, which expects to achieve significant cost savings and efficiency gains within 180 days of RPA adoption. “It’s called knowing your customer for 19 years,” he said. And we are not going to try.”. Asked how AirAsia Digital would compete with the likes of Agoda, Expedia, or Trip.com Group in terms of customer acquisition and marketing, Fernandes was blunt. Join Us Online for Skift Forum Asia – October 15, 2020, Unlimited stories Exclusive column Event discounts And more, Airlines Reporting Corporation (ARC) + Skift, Diane Bartz, Paresh Dave and David Shepardson, Reuters, Developing an effective vaccine in such a relatively short time is nothing less than a miracle. SINGAPORE, 25 October 2019 – AirAsia’s digital transformation is making recognisable impact, with the company being named Asia Pacific Digital Transformer of the Year at the IDC Digital Transformation Awards (DXa) 2019.. Aireen Omar, the current CEO of AirAsia Berhad, will be promoted to deputy group CEO – digital, transformation, corporate services, reporting to AirAsia Group CEO Tony Fernandes. “They are all making money except for our fintech business,” he said. However, this also has paved new growth opportunities where airlines are embracing digital transformation as their business continuity plans to sustain the current pandemic. But the company’s declaration of success in the transition is unique. “So we are not virgins at this digital thing,” Fernandes said. AirAsia accelerates digital transformation with robotic process automation. Otherwise, Fernandes said, “we are in a pretty good position.”. “We are value, whether we are selling watches, whether we are selling airline tickets.”, He added: “We are not going to be selling Hermes on our website.”. Fernandes freely admitted that he had “some of the best tutors” in Expedia Group chairman Barry Diller and former CEO Dara Khosrowshahi, and that AirAsia gained a lot of experience in the joint venture. “For many, many years they sold books. airasia.com THE TRANSFORMATION TO A DIGITAL AIRLINE ... “2017 promises to be an exciting year as it marks the emergence of AirAsia Group as a digital airline company. AirAsia Digital, formerly know as RedBeat Ventures, and featuring the AirAsia.com platform, logistics and e-commerce services, as well as financial services and loyalty programs, could be a lifeline for the Group. It’s a sometimes-used page from the online travel agency playbook: Partner with a company, end the partnership, and build your own imitation. “RPA will enable us to increase productivity, reduce errors and redeploy resources to higher-value functions. AirAsia Digital, in partnership with Google, has launched the premier Redbeat Academy as part of their continued digital transformation journey. The latest key milestones in the digital transformation journey so far include the implementation of end-to-end contactless procedures in May 2020 to facilitate essential travel. “Amazon is the leader in that,” he said. SEPANG, 13 AUGUST 2020 – AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.. Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which … Robotics & AI // Oct 2018. Time will tell.”. Chief Transformation Officer (CTO) Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process … A digital transformation writ large. Ka Kay Lum, 26 Oct 2020. Business Travel and Future of Work Summit, Expedia Group and AirAsia had a long-standing exclusive joint venture, Expedia Group CEO Peter Kern said at Skift Global Forum, AirAsia Digital Branches Out While the Airline Looks Inward, Travel Industry Outlook: Post-U.S. Election and Post-Vaccine, Tripadvisor CEO on Selling Just The Right Tours And Activities. Except, Grab and Gojek are way ahead in the line . We … What sets us apart from the rest, however, is our clear and deep understanding of value, our customers and the technology itself, and our determination towards making it happen. As for the future, Fernandes speculated that domestic travel will bounced back first, followed by regional travel, continental travel, and then intercontinental trips. AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.. Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process … Share. Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia's internal processes and workflows, which … AirAsia’s vision is simple: allow everyone to fly. What sets us apart from the rest, however, is our clear and deep understanding of value, our customers and the technology itself, and our determination towards making it happen. Javascript is required for this site to display correctly. Here are some takeaways from the interview: Fernandes is all-in on AirAsia Digital, with its SNAP air-hotel packages, food delivery, and financial services, arguing that the e-commerce side of the operation could be 50 percent of the Group’s business in five years. KUALA LUMPUR, Oct 1 — AirAsia Group’s digital arm, AirAsia Digital, has partnered with Google to launch Redbeat Academy as part of its continuous digital transformation journey. Founded with the mission to radically change how enterprises automate complex business processes, JIFFY.ai puts the power of real-time innovation in business users’ hands. "Pioneering RPA projects are identified through AirAsia Group’s CEKAP framework, which is designed to facilitate innovation and promote efficiency internally. AirAsia Digital is making a big bet that it can change consumer behavior, that it can convert flight bookers looking for a deal, into hotel bookers, or even fashion buyers. Google Cloud CEO Diane Greene (centre), AirAsia Group CEO Tony Fernandes, and AirAsia Deputy Group CEO (Digital, Transformation and Corporate Services) Aireen Omar celebrate the new partnership. The idea of retailing with an airline that happens to deliver some of the product is not unique to AirAsia. In a wide-ranging and exclusive interview, AirAsia Group CEO Tony Fernandes tells Inmarsat’s Chris Rogerson why aviation’s digital transformation is enabling him to dream big once more. AirAsia has launched a new partnership with Google Cloud to integrate … AirAsia Group is seizing the opportunity created by the travel lull to accelerate its digital transformation by implementing Jiffy.ai's artificial intelligence (AI)-enabled automation platform. As in the beginnings of his airline business, where he learned from Southwest’s pioneering Herb Kelleher, Michael O’Leary of Ryanair, and easyJet’s Stelios Haji-Ioannou about an attractive low-cost carrier model, Fernandes saw an opportunity in the online travel agency business model. “Every airline rubbished us,” Fernandes told Skift in a one-on-one interview on Monday, recalling his purchase of AirAsia for less than $1 nearly two decades ago. All the buckets are in one place, with the help of Palantir, with the help of Google.”. The robotic process automation (RBA) platform brings intelligent automation, intelligent document processing and analytics together in a single solution. With Scan2Fly, AirAsia guests can scan and upload their medical certificates during the online self check-in process. But Malaysia’s low-cost airline AirAsia was born with a desire to be digital-first — even though it wasn’t a digital native to begin with. "It was perfect timing," Geneave says. Noting that the airline group has a presence in Malaysia, Thailand, Indonesia and the Philippines, Fernandes said, “Our strength has always been in Southeast Asia. After launching the AirAsia.com app as “Asean’s super app” last week and giving AirAsia.com its first tagline, “For everyone,” the company offered “storewide discounts” on most of its products. We are not able to. "Pioneering RPA projects are identified through AirAsia Group’s CEKAP framework, which is designed to facilitate innovation and promote efficiency internally. We … ©2020 AirAsia Group Berhad. What sets us apart from the rest, however, is our clear and deep understanding of value, our customers and the technology itself, and our determination towards making it happen. Tan Sri Tony Fernandes, CEO of airasia group said: “Just as there were skeptics towards us as a low cost airline 19 years ago, there is an equal amount of pessimism towards our digital transformation today. I’m sure the digital guys are saying, who are these twits from the airline business. “Digitalisation is expected … These procedures include contactless payment kiosks, enhanced features on the AirAsia mobile app and contactless kiosks in all operating airports across Malaysia , Thailand , Philippines , Indonesia , and Japan . AirAsia partners with Google Cloud as digital transformation gathers pace. Now we are just doing last mile is it’s a natural extension.”, AirAsia Digital lost $11 million in the second quarter, but Fernandes said all of the digital businesses are in the black except for financial services. Marking a new era for AirAsia Group, the airasia.com Asean super app provides a simpler, faster and more convenient user experience with over 15 types of products and services under three main pillars, … Before you step into AirAsia’s HQ in Kuala Lumpur, Malaysia, you’ll be greeted by high-tech gates reminiscent of automated immigration gates at airports. AirAsia is working with Google Cloud to bring machine learning and artificial intelligence to the airline as part of its digital transformation.. Leading AirAsia Group’s data team, he is responsible for the implementation of data-driven digital transformation for Airline operations as well as AirAsia Digital’s portfolio of companies. Pioneering RPA projects are identified through AirAsia Group’s CEKAP framework, which is designed to facilitate innovation and promote efficiency internally. “We are learning from all of them and over the last few years — we’ve been talking about this for two years — we’ve been getting our data into position. Rushing towards the ground, AirAsia pulls a digital parachute AirAsia, staring at a 98% airline revenue decline this no-fly pandemic year, is now putting all its eggs in the super app basket. AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai. And it has done so with a clear focus on optimizing cost, without negatively affecting customer experience. Read Article AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai. AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA). Aireen oversees the group’s digital transformation and corporate services. We are investing heavily in digitalisation and have been growing our family of digital services; BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, Rokki onboard Wifi and Xcite inflight entertainment to name a few. The RPA adoption within AirAsia Group is led by select internal functions and departments in stages and will include innovative use cases to boost existing revenue optimisation. The latest key milestones in the digital transformation journey so far include the implementation of end-to-end contactless procedures in May 2020 to facilitate essential travel. This website is owned and operated by AirAsia Berhad (284669-W) (“AirAsia”). All airline businesses are in crisis mode, and AirAsia is no exception. “This is not a zero-sum game,” Fernandes said, meaning there will be multiple winners and, erasing Covid from the picture, the e-commerce category would still be growing. IN the age of digital transformation, companies either hop onto the latest technology bandwagon willingly or are forced to adopt modern approaches because of customer demands and competitive market forces. “I don’t need 50,000 hotels. Visit us online at www.jiffy.ai and follow us on LinkedIn (JIFFY.ai), Twitter (@Jiffyai), and Facebook (JIFFY.ai). JIFFY.ai has development centres in Silicon Valley, Thiruvananthapuram, Bangalore and Kochi. Sign Up Now to Watch AirAsia.com CEO Karen Chan Online During Skift Forum Asia – October 15, 2020. Among departments identified to-date include AirAsia … “It’s having very high-resolution data, KYC (Know Your Customer Data).”, But sometimes companies such as Expedia Group have touted their data acumen for years, but it turned out that it was often more rhetoric than reality. Expedia Group and AirAsia had a long-standing exclusive joint venture in Asia Pacific, which recently ended, although AirAsia still sources hotels from Expedia, among others. I need hotels where they make a difference to us. “[The data] was in multiple places, broken up. Pointing to Grab, the leading superapp in Southeast Asia, which began just offering rides, and Amazon, which had its beginnings selling books, Fernandes argued that companies can evolve. The airasia Museum. AirAsia has appointed India- and US-based JIFFY.ai to initiate its RPA adoption, which began in May 2020. Delivering those va… https://t.co/nhMD4rnUIp. AirAsia Group has announced that it is accelerating its ongoing digital transformation journey by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai. The enhanced AirAsia mobile app enables travellers to scan their passports via the app itself, further facilitating a contactless check-in process with more features to be progressively added moving forward. Who are these twits from the music business? Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place. SEPANG, 13 AUGUST 2020 - AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation in collaboration with Silicon... | November 5, 2020 All these benefits will ultimately translate into sizable cost savings and top-line revenue growth.”. “The JIFFY.ai AUTOMATE platform is expandable and extensible and will give them the intelligent automation power they need to streamline and improve complex business processes while supporting innovation to help the business grow.”. Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place. The digital transformation was completed last December — just in time to help during the pandemic. Business process automation represents the next step forward in AirAsia Group’s ongoing digital transformation process across the organisation, which has been ongoing since 2016. The digital vision of the business took off in 2002 when Group CEO, Tony Fernandes noticed that its sales platforms had to be streamlined if the airline wanted to make travel easier for the masses. While the airline is known as a provider of low-cost airfares to locations across Asia, this is only one part of its value proposition. Malaysia’s AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai. AirAsia Digital also enhance their digitalization movements by decades. Dr. Siti Hamisah Tapsir. airasia.com has revealed its brand new identity online as Asean’s super app, completing AirAsia’s transformation from a digital airline into a comprehensive lifestyle platform for everyone. “Our ethos stands the same,” Fernandes said, referring to the schizophrenic role of being a low-cost carrier and financial tech firm. These procedures include contactless payment kiosks, enhanced features on the AirAsia mobile app and contactless kiosks in all operating airports across Malaysia, Thailand, Philippines, Indonesia and Japan. This includes … But while the airline operation turns inward, the group’s e-commerce operation is gambling on expansion. Since then, AirAsia has continued to innovate and transform its operations, raising the bar every step of the way. RPA will allow our workforce to automate mundane and repetitive tasks, which will free up valuable time to focus on other tasks that require thinking and experience-based judgment. AirAsia Group is seizing the opportunity created by the travel lull to accelerate its digital transformation by implementing Jiffy.ai's artificial intelligence (AI)-enabled automation platform. 0. AirAsia Group CEO Tony Fernandes was ready to take on the skeptics about the company’s recent switch to a “digital lifestyle company, anchored on travel,” and the doubters sound all too-familiar to him. We … It’s not just a novelty for employees at the award-winning low-cost … Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which … Among departments identified to-date include AirAsia … “All the e-commerce companies have been using us to move boxes around. “That’s where most of the losses are coming.”, Other superapps are losing hundreds of millions, he said, adding that AirAsia Digital’s BigPay is only losing money because of the interchange charge. For example, Expedia Group CEO Peter Kern said at Skift Global Forum last month: “I’ve said to the company, ‘I think we have a more complete data set on the world’s travelers than anyone else, but we’ve never had it in one place,’” Kern said. Facebook. Digital transformation already beginning to pay off As a result of its accelerated digital transformation, AirAsia says it has seen significant growth in … AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA). “We are delighted to have been chosen as the partner for AirAsia to help them on their digital transformation journey,” said Babu Sivadasan, Co-founder and Chief Executive Officer, JIFFY.ai. JIFFY.ai are pioneers in web-based automation solutions and believe that Automation Accelerates Innovation™, empowering enterprises with AI-powered intelligent automation solutions. The latest key milestones in the digital transformation journey so far include the implementation of end-to-end contactless procedures in May 2020 to facilitate essential travel. These procedures include contactless payment kiosks, enhanced features on the AirAsia mobile app and contactless kiosks in all operating airports across Malaysia, Thailand, Philippines, Indonesia and Japan. Photo Credit: AirAsia Group CEO Tony Fernandes thinks the strength of the Group's brand can help it pivot into a digital lifestyle company. AirAsia is accelerating its ongoing digital transformation journey by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai. AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can … “And then we said, ‘Look, we can do this ourselves,” Fernandes said. In addition, he is also in charge of building AirAsia’s Data Centre of Excellence with next-generation Big Data, AI, OR, and Blockchain technology. Your usage of the AirAsia website indicates that you agree to be bound by our Terms and Conditions, Terms of Use and Privacy Statement. So we are sourcing where we are strong.”. 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